Associational Thinking
Definition
Associational thinking is the way the brain processes information through integrating patterns, seeing contextual relationships, connecting seemingly unrelated elements, and three dimensional mental modeling.
What characterizes this type of thinking is the brain’s rapid, fluid, cross-disciplinary ability to select and apply the appropriate thinking combination for the situation.
Advantage
An associational thinking approach is integrative and naturally strong in solving complex problems, finding the opportunities in uncertain times, creating the future and designing new products and processes that bring value.
Action Characteristics
In the associational thinking mode, people bring a high degree of creativity to problem solving and thinking systemically. They hold the big picture in mind while building the structure for design, development and delivery. They frequently think in concepts and talk using 3-D models and visuals. No whiteboard is safe in their presence. They intuitively combine art and science in developing innovative solutions and have intense focus when there is strong personal interest. They frequently bring humor to whatever they are doing.
Effectiveness is Hampered
When associational thinkers are micromanaged, involved in minutiae that have little relevance, and are in an environment with many meetings and little evidence of meaningful input or work their effectiveness is reduced. This may be perceived by others as lack of interest and low productivity.
Challenges
Associational thinkers can be impatient with people who don’t keep up with their thinking and they get frustrated with having to explain things multiple times. They may appear distracted when they are thinking about something and the conversation does not interest them. For those who think in mental models, they can be verbally inconvenienced at times when asked to explain in words or in writing a complex situation or problem that is best explained through 3-D modeling.
To Be Effective
Associational thinkers need blocks of uninterrupted time to think and freedom to work in their own way. They thrive on big challenges and variety. They need good resources and people who can think rapidly with them.
In return, they bring a proactive approach, energy and enthusiasm and curiosity to ask the tough questions. At their best, associational thinkers enable things to improve and change, and they strive to attain the vision with high quality input and output.
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